From Africa to the World: Rising Global Impact of Nigerian ‘Afrobeats’ Music

Nigeria’s music scene is a rich tapestry woven from diverse cultural, social, and political threads. Since the 1960s, Nigerian music has evolved significantly, gaining global recognition and influence. Over the last few decades, the world has witnessed the emergence of Nigerian music and hip hop music as influential players in the global music industry. What was once considered niche has now crossed borders, captivating audiences around the world!

Today, Nigerian music, often referred to as Afrobeats, and the unique flavor of Nigerian hip hop are shaping global sounds, inspiring creativity and making waves on the international stage. The uninhibited worldwide spread of Nigerian music has made it the newest darling of the global music market. This surge has not only elevated the movement’s commercial viability but also marked significant milestones within Nigeria’s music sector. The International Federation of the Phonographic Industry highlighted sub-Saharan Africa as the world’s fastest-growing music market by revenue for two consecutive years, underscoring Nigeria’s substantial role in this growth.

Apart from the fame and affluence that the worldwide recognition is conferring on Nigerian musicians, it also comes with global awards. Recently, the Recording Academy of the United States of America, which recognizes outstanding achievements in the music industry through its annual Grammy Awards, nominated seven Nigerians in nine categories for consideration in the ceremony, scheduled to take place on February 2, 2025 in Los Angeles.

Hence, Nigeria’s Afrobeats stars are assured of a comeback at next year’s Grammy Awards, after winning a clean sweep of nominations for “Best African Musical Performance“. February’s ceremony will mark only the second time the category has been awarded, and this year’s (2024) debut saw Nigerian talent pushed aside by South Africa’s Tyla. But all five tracks in the running next year are from Nigeria or performed with Nigerian artists, guaranteeing revenge.

This week’s nominations were for “Higher” by Burna Boy, “Love Me JeJe” by Tems, “MMS” by Asake and Wizkid and “Tomorrow” by Yemi Alade. The fifth song on the list is Chris Brown’s “Sensational“, on which the American artist is accompanied by Nigerian performers Davido and Lojay. Tems became the first Nigerian singer to win a Grammy in 2023 after she co-wrote Rihanna’s “Lift Me Up” for the soundtrack of the movie “Black Panther: Wakanda Forever”. In addition to her nomination in the 2025 African performance category, she is now also shortlisted for “Best International Album”, as is fellow Nigerian Rema.

EVOLUTION OF AFROBEATS

Afrobeats, a genre deeply rooted in Nigerian highlife, juju music, and Fela Kuti’s Afrobeat, has taken over airwaves across the globe. With its infectious rhythm, uplifting melodies, and vibrant beats, Afrobeats has become synonymous with the sound of modern African music.

In the 1960s, Highlife music, characterized by its jazzy horns and guitar-based rhythms, was the dominant genre in Nigeria. This genre, which originated in Ghana, was popularized in Nigeria by legendary musicians such as Victor Olaiya and Rex Lawson. Their music combined traditional African rhythms with Western jazz and swing, creating a sound that resonated deeply with both local and international audiences. Highlife laid the foundation for modern Nigerian music, influencing subsequent genres like Afrobeat.

The 1970s marked a revolutionary period with the emergence of Afrobeat, a genre pioneered by the iconic Fela Kuti. Fela’s music was a powerful blend of traditional African rhythms, jazz, funk, and Highlife, coupled with politically charged lyrics that criticized corruption and social injustices. His band, Africa ’70, and later Egypt ’80, captivated audiences worldwide with their electrifying performances. Fela’s legacy continues to inspire musicians globally, and his sons, Femi Kuti and Seun Kuti, have carried forward his Afrobeat legacy.

During the 1980s, Juju and Fuji music gained prominence. Juju, characterized by its use of Yoruba percussion and Western instruments like the guitar, was popularized by musicians like King Sunny Ade and Ebenezer Obey. King Sunny Ade, known as the “King of Juju,” became an international star, signing with Island Records and touring globally. His intricate guitar work and captivating stage presence earned him a Grammy nomination, cementing his place in global music history. Fuji music, a genre rooted in traditional Yoruba music and Islamic religious chants, was brought to the mainstream by artists like Sikiru Ayinde Barrister and Kollington Ayinla. These artists modernized Fuji music, incorporating contemporary instruments and rhythms, making it appealing to a broader audience.

The 1990s saw the rise of hip-hop and Afropop in Nigeria. Influenced by American hip-hop, Nigerian artists began to infuse their music with rap and urban beats. Groups like Plantashun Boiz, which included future solo stars 2Baba (formerly 2Face Idibia) and Blackface, were at the forefront of this movement. 2Baba’s solo career skyrocketed with hits like “African Queen,” which gained international acclaim and featured in the Hollywood film “Phat Girlz.”

The 2000s ushered in the era of Afrobeats, a genre that blends Afrobeat, dancehall, and hip-hop. This period marked the global explosion of Nigerian music, with artists like D’banj, P-Square, and Wizkid leading the charge. D’banj’s hit “Oliver Twist” became a global sensation, earning him a spot on Kanye West’s GOOD Music label. Wizkid, one of the most influential Afrobeats artists, gained international fame with his collaboration on Drake’s “One Dance,” which topped charts worldwide. His album “Made in Lagos” further solidified his global presence, earning critical acclaim and numerous awards.

The 2010s saw the emergence of a new wave of Nigerian stars who have continued to push the boundaries of Afrobeats and other genres. Burna Boy, often referred to as the “African Giant,” has achieved international success with his unique blend of Afrobeats, reggae, and dancehall. His album “Twice as Tall” won a Grammy Award, cementing his status as a global superstar. Female artists like Tiwa Savage and Yemi Alade have also made significant strides, breaking into international markets and collaborating with global artists. Tiwa Savage, signed to Roc Nation, has worked with stars like Beyoncé, while Yemi Alade’s hit “Johnny” has garnered millions of views on YouTube. Divine Ikubor, known mononymously as Rema achieved international recognition with his 2022 single “Calm Down”, which spawned a remix with American singer Selena Gomez that peaked at number three on the Billboard Hot 100. The song also led the Billboard Afrobeats Song chart for a record-setting 58 weeks.

Looking ahead, it’s clear that Nigerian music is not just a passing trend. The blend of Afrobeats and Nigerian hip hop continues to evolve, pushing creative boundaries and further integrating into the global music scene. With more artists breaking into international markets and newer talents like Rema, Fireboy DML, and Omah Lay gaining recognition, Nigeria’s role in the world music industry is set to grow even stronger.  Nigerian music, particularly Afrobeats and hip hop music, the two genres have transcended national boundaries to become a global sensation. As the world continues to embrace the vibrancy and richness of Nigerian sounds, it is evident that the country’s influence on the global music industry is just beginning.